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Retail positioning strategies for the 1980s · Study

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ArticleRetail positioning strategies for the 1980s

Leonard L. Berry1982

Article1982

Retail positioning strategies for the 1980s

Leonard L. Berry

35 citations·0/0 files stored·Business Horizons

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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1981Non-Store Marketing: Fast Track or Slow?

Cited by

1991DIFFERENTIAL FIRM ADVANTAGES AND RETAILER INTERNATIONALISATION 2001The Development of a Consumer/Customer-Derived Generic Typology of Positioning Strategies 2018Positioning strategies for branding services in an emerging economy 1990Marketing in retailing: a research agenda 2011Development of empirically based customer-derived positioning typology in the automobile industry 2014Comparisons of media types and congruence in positioning of service brands 1991MULTIDIMENSIONAL SCALING AND RETAIL POSITIONING: AN APPRAISAL 2023Typologies and taxonomies of positioning strategies: a systematic literature review

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Details

Year1982

Typearticle

Published1982-11-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations35

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/0007-6813(82)90008-8

openalex_workW2087300549

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