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Retail positioning strategies for the 1980s
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Retail positioning strategies for the 1980s (1982)Retail positioning strategies for the 198…Non-Store Marketing: Fast Track or Slow? (1981)Non-Store Marketing: Fast Tra…Typologies and taxonomies of positioning strategies: a systematic literature review (2023)Typologies and taxonomies of …Positioning strategies for branding services in an emerging economy (2018)Positioning strategies for br…Comparisons of media types and congruence in positioning of service brands (2014)Comparisons of media types an…Development of empirically based customer-derived positioning typology in the automobile industry (2011)Development of empirically ba…The Development of a Consumer/Customer-Derived Generic Typology of Positioning Strategies (2001)The Development of a Consumer…MULTIDIMENSIONAL SCALING AND RETAIL POSITIONING: AN APPRAISAL (1991)MULTIDIMENSIONAL SCALING AND …DIFFERENTIAL FIRM ADVANTAGES AND RETAILER INTERNATIONALISATION (1991)DIFFERENTIAL FIRM ADVANTAGES …Marketing in retailing: a research agenda (1990)Marketing in retailing: a res…Coefficient Alpha and the Internal Structure of Tests (1951)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Scale Development : Theory and Applications (1991)Positioning strategies and incidence of congruence of two UK store card brands (2004)Variety-seeking motivations and customer behaviors for new restaurants: An empirical comparison among full-service, quick-casual, and quick-service restaurants (2020)Entrepreneurial strategic posture and new technology ventures in an emerging economy (2022)A Basis for Scaling Qualitative Data (1944)Psychological scaling without a unit of measurement. (1950)Multidimensional Scaling: I. Theory and Method (1952)Defining and Estimating a Trading Area (1964)Atmospherics as a Marketing Tool (1974)Advances in Consumer Research (2025)Factor Analysis: Statistical Methods and Practical Issues (1978)Strategy formulation : analytical concepts (1978)Marketing management: analysis. planning. implementation and control (2000)Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Marketing Research: An Applied Orientation (1994)Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions (2014)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Positioning: The Battle for Your Mind (1992)Positioning strategies of foreign and indigenous firms in an African cultural milieu (2019)THE APPLICATION OF CLUSTER ANALYSIS IN STRATEGIC MANAGEMENT RESEARCH: AN ANALYSIS AND CRITIQUE (1996)Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability (2002)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)New technology in UK retailing: Issues and responses (1986)In-home shopping (1987)A Model of Factors Affecting the Growth of Retailing on the Internet (1999)
this work references cited by second hop

References

  • 1981Non-Store Marketing: Fast Track or Slow?36 cited

Cited by

  • 1991DIFFERENTIAL FIRM ADVANTAGES AND RETAILER INTERNATIONALISATION39 cited
  • 2001The Development of a Consumer/Customer-Derived Generic Typology of Positioning Strategies31 cited
  • 2018Positioning strategies for branding services in an emerging economy20 cited
  • 1990Marketing in retailing: a research agenda19 cited
  • 2011Development of empirically based customer-derived positioning typology in the automobile industry17 cited
  • 2014Comparisons of media types and congruence in positioning of service brands16 cited
  • 1991MULTIDIMENSIONAL SCALING AND RETAIL POSITIONING: AN APPRAISAL13 cited
  • 2023Typologies and taxonomies of positioning strategies: a systematic literature review12 cited

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