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The Impact of Electronic Technology Upon the Marketing Channel · Study

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ArticleThe Impact of Electronic Technology Upon the Marketing Channel

Wilke D. English1985

Article1985

The Impact of Electronic Technology Upon the Marketing Channel

Wilke D. English

17 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

1974Power in a Channel of Distribution: Sources and Consequences 1958Marketing Behavior and Executive Action 1965Postponement, Speculation and the Structure of Distribution Channels 1958Market Behavior and Executive Action 2006Marketing efficiency and the principle of Postponement 1972Competition and evolution in the distributive trades 1965Toward a Formal Theory of Transactions and Transvections 1973A Theory of Channel Control

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1989The dialectic of the retail evolution

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Year1985

Typearticle

Published1985-06-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations17

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1007/bf02729936

openalex_workW2080828752

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