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Uwarunkowania i sposoby wdrażania orientacji marketingowej w klubach sportowych · Study

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ArticleUwarunkowania i sposoby wdrażania orientacji marketingowej w klubach sportowych

Zygmunt Waśkowski2007

Article2007

Uwarunkowania i sposoby wdrażania orientacji marketingowej w klubach sportowych

Zygmunt Waśkowski

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Marketing and Advertising Strategies Physical Education and Sports Studies Sports Science and Education

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References

1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1991Why we buy what we buy: A theory of consumption values 1981Power in organizations 1993MARKOR: A Measure of Market Orientation 1990Service management and marketing: managing the moments of truth in service competition 1969Broadening the Concept of Marketing 1969An empirical test of a new theory of human needs

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Year2007

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Published2007-01-01

Languagepl

Citations17

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ShelfMarketing and Advertising Strategies

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openalex_workW34831268

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