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Uwarunkowania i sposoby wdrażania orientacji marketingowej w klubach sportowych
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Uwarunkowania i sposoby wdrażania orientacji marketingowej w klubach sportowych (2007)Uwarunkowania i sposoby wdrażania orienta…Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions (2014)Sustainable Competitive Advan…Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance (2006)Consumer Loyalty: The Meaning…Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective (1998)Effects of Supplier Market Or…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE (1995)PRELIMINARY VALIDATION OF THE…MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The design school: Reconsidering the basic premises of strategic management (1990)The design school: Reconsider…Service management and marketing: managing the moments of truth in service competition (1990)Service management and market…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Strategic marketing for nonprofit organizations (1985)Strategic marketing for nonpr…Power in organizations (1981)Power in organizationsFrom sales obsession to marketing effectiveness (1977)From sales obsession to marke…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…An empirical test of a new theory of human needs (1969)An empirical test of a new th…Personal Knowledge: Towards a Post-Critical Philosophy (1959)Information and Consumer Behavior (1970)An Evolutionary Theory of Economic Change. (1983)The Comparative Advantage Theory of Competition (1995)The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges (1998)Corporate reputation and sustained superior financial performance (2002)A theory of human motivation. (1943)Maslow reconsidered: A review of research on the need hierarchy theory (1976)Motivation and Personality (1997)Valuing Freedoms (2002)Age and work‐related motives: Results of a meta‐analysis (2011)Childhood and Society (2026)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer perceived value: The development of a multiple item scale (2001)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Diffusion of Innovations 1 (2019)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)STRATEGIC PLANNING AND FIRM PERFORMANCE: A SYNTHESIS OF MORE THAN TWO DECADES OF RESEARCH. (1994)Defining Strategic Communication (2007)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)The C-OAR-SE procedure for scale development in marketing (2002)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Understanding Relationship Marketing Outcomes (2002)
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
  • 1981Power in organizations3,558 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 1990Service management and marketing: managing the moments of truth in service competition1,899 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1969An empirical test of a new theory of human needs1,623 cited
  • 1990The design school: Reconsidering the basic premises of strategic management1,466 cited
  • 2014Sustainable Competitive Advantage in Service Industries: a Conceptual Model and Research Propositions1,115 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1995PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE797 cited
  • 1998Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective766 cited
  • 1977From sales obsession to marketing effectiveness579 cited
  • 2006Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance

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552 cited
  • 1985Strategic marketing for nonprofit organizations536 cited
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