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Introduction What Is Persuasive Message Production Describing Influence Interactions The Traditional Approach to Message Analysis Alternative Approaches to Message Analysis Metaphors for Studying Persuasive Message Production The Second Generation: Persuasive Message Theories of Goal Pursuit Discourse Perspectives on Persuasive Message Production Cognitive Perspectives on Persuasive Message Production Studying Persuasive Message Production in Context Producing Persuasive Messages in Context: Two Case Studies Conclusion The Future of Theory and Research on Persuasive Message Production
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