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• 2014Development of special forms of B2B relationships: Examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships61 cited
• 2001Corporate banking: the strategic impact of boundary spanner effectiveness61 cited
• 2001Identifying the key issues for measuring loyalty58 cited
• 2002Customer Relations Through the Internet54 cited
• 1997What Affects Expectations of Mutuality in Business Relationships?47 cited
• 1995Marrying service providers and their clients: A relationship approach to services management44 cited
• 2018Buyer-supplier exchange relationship: How do exchange partners behave across the relationship life-cycle?43 cited
• 1996Manage your offering or manage your relationship?42 cited
• 2011Cross-Cultural Examination of Relationship Quality41 cited
• 2015The Effect of Relationship Marketing on Customer Retention in the Jordanian’s Pharmaceutical Sector37 cited
• 2015Knowing me, knowing you: Self- and collective interests in goal development in asymmetric relationships36 cited
• 2001Trust-Commitment Model of Buyer-Supplier Relationships35 cited
• 1999Examining the Longevity of New Agency Accounts: A Comparative Study of U.S. and U.K. Advertising Experiences32 cited
• 2000