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Data Mining and Market Intelligence for Optimal Marketing Returns

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References

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Cited by

2010An introduction to data mining and other techniques for advanced analytics44 cited
2023An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry30 cited
2010Improving Marketing Response by Data Mining in Social Network20 cited
2012Determining the Integrated Marketing CommunicationTools for Different Stages of Customer Relationship inDigital Era14 cited
2011Data Mining in On-Line Social Network for Marketing Response Analysis11 cited
2014Customer-oriented benefit segmentation: an integrated approach11 cited

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