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Cited by

• 2004When Good Brands Do Bad1,552 cited
• 2013Managing Brands in the Social Media Environment918 cited
• 2009A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?903 cited
• 2006Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”853 cited
• 2013Measuring consumer-based brand authenticity780 cited
• 2004The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization712 cited
• 2012Identity-based consumer behavior642 cited
• 2017Automated Text Analysis for Consumer Research635 cited
• 2014Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity611 cited
• 2011The consumer psychology of brands544 cited
• 2013The Complexity of Context: A Service Ecosystems Approach for International Marketing519 cited
• 2007Corporate brands with a heritage518 cited
• 2010Online Personal Branding: Processes, Challenges, and Implications512 cited
• 2011The challenges of Islamic branding: navigating emotions and halal503 cited
• 2013