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Cited by

• 1992Postmodernism and the Social Sciences748 cited
• 1992The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women494 cited
• 2004Mirrors of Masculinity: Representation and Identity in Advertising Images383 cited
• 1991Gifts, commodities, and social relations: A Maussian view of exchange248 cited
• 2006Qualitative marketing research: a cultural approach235 cited
• 1994Advertising Uses and Gratifications226 cited
• 1990Perspectives on Consumer Culture206 cited
• 1998Marketing images of gender: A visual analysis188 cited
• 1993Learning to Consume: Early Department Stores and the Shaping of the Modern Consumer Culture (1860-1914)148 cited
• 1996Oral participation in retail service delivery: a comparison of the roles of contact personnel and customers136 cited
• 1988The Consumer's World: Place as Context135 cited
• 2019Rethinking Greenwashing: Corporate Discourse, Unethical Practice, and the Unmet Potential of Ethical Consumerism127 cited
• 1997Racial and Gender Biases in Magazine Advertising120 cited
• 2004Modernization and Tradition in an Age of Globalization: Cultural Values in Chinese Television Commercials