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The proceedings of the 2002 conference of the American Academy of Advertising
0 references·13 citing·46 second hop
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  • 1995Positive and negative effects of political disaffection on the less experienced voter88 cited
  • 2009Internet advertising strategy of multinationals in China47 cited
  • 2000Taiwanese students' attitudes towards and beliefs about advertising42 cited
  • 2014The effect of product placement on persuasion for mobile phone games35 cited
  • 2005Integrated Marketing Communications and Market Planning33 cited
  • 2010Maintenance person or architect?26 cited
  • 2016The Effects of Model Size and Race on Chinese Consumers’ Reactions: A Social Comparison Perspective25 cited
  • 2008The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience23 cited
  • 1999Managing the Sales Promotion Mix20 cited
  • 2009Possible Disparities in Consumers' Perceptions Toward Personalized Advertising Caused by Cultural Differences: U.S. and Korea19 cited
  • 2006Product-Placement Planning18 cited
  • 2003Web banner ads in online newspapers: a cross-national comparison of India and Korea16 cited
  • 2000A Model of Managerial Response to Sales Promotions13 cited

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