Article2001

From Brand Loyalty to E-Loyalty: A Conceptual Framework

Marcel Gommans · Krish S. Krishnan · Katrin Scheffold

407 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Customer Service Quality and Loyalty Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

Abstract

Abstract. With the rapid growth of E-commerce and on-line consumer shopping trends, the importance of building and maintaining customer loyalty in electronic marketplaces has come into sharper focus in marketing theory and practice. This paper integrates previous research in the field of brand loyalty to present a conceptial framework of "e-loyalty " and its underlying drivers. Implications for emarketing practice and future research directions are also presented. JEL Classification Codes: M310. Keywords: E-Loyalty; Brand Loyalty.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 407 citations exist upstream.

References

1999Whence Consumer Loyalty?1997An Examination of the Nature of Trust in Buyer-Seller Relationships 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1994Customer Loyalty: Toward an Integrated Conceptual Framework 2001Strategy and the Internet.1970Marketing Research 1985Action control : from cognition to behavior 2000An Examination of Selected Marketing Mix Elements and Brand Equity

Cited by

2011The moderating effect of customer perceived value on online shopping behaviour 2017What factors determine e-satisfaction and consumer spending in e-commerce retailing?2008The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator 2005Bases of e-store loyalty: Perceived switching barriers and satisfaction 2012Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.