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The role of emotional branding in building brand personality from a consumer perspective
16 references·0 citing·37 second hop
The role of emotional branding in building brand personality from a consumer perspective (2014)The role of emotional branding in buildin…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Emotional Branding and the Strategic Value of the Doppelgänger Brand Image (2005)Emotional Branding and the St…Lovemarks: The Future Beyond Brands (2004)Lovemarks: The Future Beyond …Research Methods for Business Students (2003)Research Methods for Business…How customers think: essential insights into the mind of the market (2003)How customers think: essentia…Emotional branding: the new paradigm for connecting brands to people (2002)Emotional branding: the new p…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships (1997)Reviving brand loyalty: A rec…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Consumer psychology for marketing (1995)Consumer psychology for marke…Building Strong Brands (1995)Building Strong BrandsQualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…An Expanded Sourcebook Qualitative Data Analysis (1994)An Expanded Sourcebook Qualit…Cultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Customer Engagement (2011)Society and the Adolescent Self-Image (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Drivers of consumer–brand identification (2012)Brand authenticity: An integrative framework and measurement scale (2014)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)Destination image and destination personality: An application of branding theories to tourism places (2006)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Conservation of Resources in the Organizational Context: The Reality of Resources and Their Consequences (2017)The qualitative research interview (2006)Member Checking (2016)Purposive sampling: complex or simple? Research case examples (2020)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1994Qualitative Data Analysis: An Expanded Sourcebook48,401 cited
  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 2003Research Methods for Business Students17,197 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
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  • 2002Emotional branding: the new paradigm for connecting brands to people599 cited
  • 2005Emotional Branding and the Strategic Value of the Doppelgänger Brand Image558 cited
  • 2004Lovemarks: The Future Beyond Brands530 cited

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1995
Consumer psychology for marketing
497 cited

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