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Contractual marketing systems · Study

BookContractual marketing systems

Donald N. Thompson1971

Book1971

Contractual marketing systems

Donald N. Thompson

46 citations·0/0 files stored·Heath Lexington Books

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American History and Culture Marketing and Advertising Strategies Franchising Strategies and Performance

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1980MARKET PENETRATION AND LOCATIONAL CONFLICT IN FRANCHISE SYSTEMS*2005Entrepreneurial Teams within Franchise Firms 1985A Sociopsychological Explanation for Why Marketing Channel Members Relinquish Control 2005The importance of personal characteristics in franchisee selection 1984The growth and performance of franchise systems: Company versus franchisee ownership 2009Efficiency comparison of multiple brands within the same franchise: Data envelopment analysis approach 1985Research strategies in analyzing the organizational buying process 1979The economic benefits and costs of trademarks: Lessons for the developing countries

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Year1971

Typebook

Published1971-01-01

VenueHeath Lexington Books

Languageen

Citations46

Files0 public / 0

ShelfAmerican History and Culture

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openalex_workW404188241

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