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Contractual marketing systems
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Contractual marketing systems (1971)Contractual marketing systemsEfficiency comparison of multiple brands within the same franchise: Data envelopment analysis approach (2009)Efficiency comparison of mult…The importance of personal characteristics in franchisee selection (2005)The importance of personal ch…Entrepreneurial Teams within Franchise Firms (2005)Entrepreneurial Teams within …Research strategies in analyzing the organizational buying process (1985)Research strategies in analyz…A Sociopsychological Explanation for Why Marketing Channel Members Relinquish Control (1985)A Sociopsychological Explanat…The growth and performance of franchise systems: Company versus franchisee ownership (1984)The growth and performance of…MARKET PENETRATION AND LOCATIONAL CONFLICT IN FRANCHISE SYSTEMS* (1980)MARKET PENETRATION AND LOCATI…The economic benefits and costs of trademarks: Lessons for the developing countries (1979)The economic benefits and cos…Stability in Competition (1929)Individual Choice Behavior (1962)Central Places in Southern Germany (1967)Insights into Franchising: A Review of Empirical and Theoretical Perspectives (1997)Plural forms in store networks: a model for store network evolution (2000)Is bigger better? (2002)Information and Consumer Behavior (1970)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Galbraith revisited: advertising in non-affluent societies (1980)The Correlates of Entrepreneurship in Three Types of Firms (1983)Images of Organization (1986)Designing qualitative research (1989)Expansion Through Multiple Unit Franchising (2007)Toward a model of franchisee entrepreneurship (2011)Entrepreneurial orientation and the franchise system (2013)Richard M. Cyert & James G. March, A Behavioral Theory of The Firm, Prentice-Hall, Inc., Englewood Cliffs, New Jersey, 1963, 332 s. (1964)Human Problem Solving (1972)Organizational buying as muddling through: A practice–theory approach (2011)Assessing value co-creation and value capture potential in services: a management framework (2015)Advances in Consumer Research (2025)Power in a Channel of Distribution: Sources and Consequences (1974)Franchising: Firms, Markets, and Intangible Assets (1976)The Theory of the Firm and the Structure of the Franchise Contract (1978)Channel Efficiency (1998)A sustainable franchisor-franchisee relationship model: Toward the franchise win-win theory (2018)The Measurement of Productive Efficiency (1957)Measuring the efficiency of decision making units (1978)Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis (1984)How to achieve a high efficiency level of the hotel industry? (2014)The Interplay of Restaurant SMEs’ Entrepreneurial and Environmental Characteristics, Management of the Requisite Assets, and Operational Efficiency (2022)The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle (1934)Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances (1998)The Theory of Economic Development (2003)International hotel development: A study of potential franchisees in China (2008)Franchise partner selection: perspectives of franchisors and franchisees (2011)Factors influencing relationship development in franchise partnerships (2012)The Psychology of Interpersonal Relations. (1958)The psychology of interpersonal relations. (1958)Generalized expectancies for internal versus external control of reinforcement. (1966)Control, Autonomy and Collaboration in the Fast Food Industry (2007)An introspective examination of single-unit versus multi-unit franchisees (2011)
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Cited by

  • 1980MARKET PENETRATION AND LOCATIONAL CONFLICT IN FRANCHISE SYSTEMS*103 cited
  • 2005Entrepreneurial Teams within Franchise Firms92 cited
  • 1985A Sociopsychological Explanation for Why Marketing Channel Members Relinquish Control85 cited
  • 2005The importance of personal characteristics in franchisee selection84 cited
  • 1984The growth and performance of franchise systems: Company versus franchisee ownership67 cited
  • 2009Efficiency comparison of multiple brands within the same franchise: Data envelopment analysis approach45 cited
  • 1985Research strategies in analyzing the organizational buying process24 cited
  • 1979The economic benefits and costs of trademarks: Lessons for the developing countries13 cited

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