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Determining the Optimal Price Point: Using Van Westendorp’s Price Sensitivity Meter · Study

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ChapterDetermining the Optimal Price Point: Using Van Westendorp’s Price Sensitivity Meter

Sakhhi Chhabra2014

Chapter2014

Determining the Optimal Price Point: Using Van Westendorp’s Price Sensitivity Meter

15 citations·0/0 files stored·Springer proceedings in business and economics

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Economic and Environmental Valuation

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References

2001Discrete Choice Methods with Simulation 1994Marketing Research: An Applied Orientation 2003Discrete Choice Methods with Simulation 1996Services Marketing: Integrating Customer Focus Across the Firm 1995Marketing for Hospitality and Tourism 1997Market Segmentation: Conceptual and Methodological Foundations 2004Services Marketing: Integrating Customer Focus Across the Firm 1985Discrete Choice Analysis

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Details

Year2014

Typechapter

Published2014-08-26

VenueSpringer proceedings in business and economics

ISSN-L2198-7246

Languageen

Citations15

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-81-322-1979-8_20

openalex_workW40583489

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