SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Determining the Optimal Price Point: Using Van Westendorp’s Price Sensitivity Meter
16 references·1 citing·28 second hop
Determining the Optimal Price Point: Using Van Westendorp’s Price Sensitivity Meter (2014)Determining the Optimal Price Point: Usin…Marketing for Hospitality and Tourism (2022)Marketing for Hospitality and…Discrete Choice Analysis (2014)Discrete Choice AnalysisServices Marketing: Integrating Customer Focus Across the Firm (2004)Services Marketing: Integrati…Discrete Choice Methods with Simulation (2003)Discrete Choice Methods with …Discrete Choice Methods with Simulation (2001)Discrete Choice Methods with …Launch Decisions and New Product Success: An Empirical Comparison of Consumer and Industrial Products (2000)Launch Decisions and New Prod…Industrial Pricing: Theory and Managerial Practice (1999)Industrial Pricing: Theory an…Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Services Marketing: Integrating Customer Focus Across the Firm (1996)Services Marketing: Integrati…Marketing for Hospitality and Tourism (1995)Marketing for Hospitality and…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Discrete Choice Analysis (1985)Discrete Choice AnalysisMarketing Decision Making: A Model Building Approach (1984)Marketing Decision Making: A …Pricing, Principles and Practices. (1977)Pricing, Principles and Pract…Marketing Decision Making: A Model Building Approach (1971)Marketing Decision Making: A …Price as an Indicator of Quality: Report on an Enquiry (1966)Price as an Indicator of Qual…Price determination for 4G service using price sensitivity model in India (2018)Price determination for 4G se…Conditional logit analysis of qualitative choice behavior (1972)Specification Tests in Econometrics (1978)Automobile Prices in Market Equilibrium (1995)A latent class model for discrete choice analysis: contrasts with mixed logit (2003)The Mixed Logit model: The state of practice (2003)Conducting Discrete Choice Experiments to Inform Healthcare Decision Making (2008)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Comfort your online customer: quality, trust and loyalty on the internet (2004)The Critical Incident Technique in Service Research (2004)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Destination Competitiveness: Determinants and Indicators (2003)Social Media in Tourism and Hospitality: A Literature Review (2013)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)Customer satisfaction, customer retention, and market share (1993)New Product Portfolio Management: Practices and Performance (1999)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Testing measurement invariance of composites using partial least squares (2016)Climate strength: a new direction for climate research. (2002)Understanding Service Convenience (2002)Measuring Accessibility: An Exploration of Issues and Alternatives (1997)How the built environment affects physical activity (2002)Accessibility evaluation of land-use and transport strategies: review and research directions (2003)When Politics and Models Collide: Estimating Models of Multiparty Elections (1998)Optimal Design for Multinomial Choice Experiments (2002)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)
this work references cited by second hop

References

  • 2001Discrete Choice Methods with Simulation7,780 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2003Discrete Choice Methods with Simulation3,891 cited
  • 1996Services Marketing: Integrating Customer Focus Across the Firm3,049 cited
  • 1995Marketing for Hospitality and Tourism1,885 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 2004Services Marketing: Integrating Customer Focus Across the Firm1,781 cited
  • 1985Discrete Choice Analysis1,362 cited
  • 2014Discrete Choice Analysis640 cited
  • 1971Marketing Decision Making: A Model Building Approach549 cited
  • 2022Marketing for Hospitality and Tourism403 cited
  • 1966Price as an Indicator of Quality: Report on an Enquiry301 cited
  • 1999Industrial Pricing: Theory and Managerial Practice295 cited
  • 1984Marketing Decision Making: A Model Building Approach288 cited
  • 2000Launch Decisions and New Product Success: An Empirical Comparison of Consumer and Industrial Products173 cited
  • 1977Pricing, Principles and Practices.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

113 cited

Cited by

  • 2018Price determination for 4G service using price sensitivity model in India13 cited