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Cited by

• 2016Post-postfeminism?: new feminist visibilities in postfeminist times748 cited
• 2008Putting Consumers to Work721 cited
• 2007The citizen-consumer hybrid: ideological tensions and the case of Whole Foods Market501 cited
• 2011A framework for sustainable marketing348 cited
• 2015The Confidence Cult(ure)311 cited
• 2014‘Awaken your incredible’: Love your body discourses and postfeminist contradictions191 cited
• 2008Feminist Consumerism and Fat Activists: A Comparative Study of Grassroots Activism and the Dove Real Beauty Campaign178 cited
• 2006Identity Studies: How Close Are We to Developing a Social Science of Identity?—An Appraisal of the Field144 cited
• 2005Identity capital, social capital and the wider benefits of learning: generating resources facilitative of social cohesion128 cited
• 2020Woke? Affect, Neoliberalism, Marginalised Identities and Consumer Culture122 cited
• 2018Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject120 cited
• 2020Technology product coolness and its implication for brand love102 cited
• 2012Coolness: An Empirical Investigation97 cited
• 2015Doing well while doing good? An integrative review of marketing criticism and response