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Emotions, Advertising and Consumer Choice
0 references·11 citing·52 second hop
Emotions, Advertising and Consumer Choice (2007)Emotions, Advertising and Consumer ChoiceThe impact of attention on wines' purchase intention: the moderating role of awards and consumption situations (2018)The impact of attention on wi…Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication (2018)Focus on Brand Choice: Assess…Sport team emotion: Conceptualization, scale development and validation (2017)Sport team emotion: Conceptua…Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types (2017)Exploring the cognitive and a…The San Francisco Travel Quality Study: tracking trials and tribulations of a transit taker (2016)The San Francisco Travel Qual…Does social currency matter in creation of enhanced brand experience? (2016)Does social currency matter i…Heterogeneous sources of customer-based brand equity within a product category (2013)Heterogeneous sources of cust…Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana (2012)Key drivers of automobile bra…Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits (2011)Women satisfaction with cosme…The involvement and influence of emotions in problematic business relationships (2011)The involvement and influence…INDIVIDUAL DIFFERENCES IN EMOTION AND DECISION- MAKING (2011)INDIVIDUAL DIFFERENCES IN EMO…The critical incident technique. 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  • 2011The involvement and influence of emotions in problematic business relationships66 cited
  • 2011Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits50 cited
  • 2017Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types41 cited
  • 2012Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana40 cited
  • 2016Does social currency matter in creation of enhanced brand experience?38 cited
  • 2017Sport team emotion: Conceptualization, scale development and validation33 cited
  • 2013Heterogeneous sources of customer-based brand equity within a product category21 cited
  • 2018Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication17 cited
  • 2016The San Francisco Travel Quality Study: tracking trials and tribulations of a transit taker15 cited
  • 2018The impact of attention on wines' purchase intention: the moderating role of awards and consumption situations0 cited
  • 2011INDIVIDUAL DIFFERENCES IN EMOTION AND DECISION- MAKING0 cited

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