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How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising?
16 references·3 citing·52 second hop
How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising? (2015)How do motives affect attitudes and behav…Advances in Consumer Research (2025)Advances in Consumer ResearchExploring the Motivations of Facebook Use in Taiwan (2012)Exploring the Motivations of …A dynamic longitudinal examination of social media use, needs, and gratifications among college students (2012)A dynamic longitudinal examin…The New Community Rules: Marketing on the Social Web (2011)The New Community Rules: Mark…Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Friends, Fans, and Followers:…Facebook as a toolkit: A uses and gratification approach to unbundling feature use (2011)Facebook as a toolkit: A uses…Entertainment and Informativeness as Precursory Factors of Successful Mobile Advertising Messages (2010)Entertainment and Informative…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! 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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
  • 2025Advances in Consumer Research13,486 cited
  • 2011Facebook as a toolkit: A uses and gratification approach to unbundling feature use1,041 cited
  • 2003Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet953 cited
  • 2002Measuring the Intrusiveness of Advertisements: Scale Development and Validation737 cited
  • 2011Friends, Fans, and Followers: Do Ads Work on Social Networks?669 cited
  • 2008Consumer Behavior: Buying, Having and Being471 cited
  • 2009Determinants of Online Privacy Concern and Its Influence on Privacy Protection Behaviors Among Young Adolescents449 cited
  • 2003Exploring motivations for consumer Web use and their implications for e‐commerce411 cited
  • 1999Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns329 cited
  • 2012A dynamic longitudinal examination of social media use, needs, and gratifications among college students292 cited
  • 2006Consumers’ Attitudes Toward Unsolicited Commercial E-mail and Postal Direct Mail Marketing Methods182 cited
  • 2011The New Community Rules: Marketing on the Social Web169 cited
  • 2003Factors Influencing Clicking of Banner Ads on the WWW113 cited

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  • 2012Exploring the Motivations of Facebook Use in Taiwan108 cited
  • 2010Entertainment and Informativeness as Precursory Factors of Successful Mobile Advertising Messages101 cited
  • Cited by

    • 2017Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach169 cited
    • 2022Ad avoidance in the digital context: A systematic literature review and research agenda98 cited
    • 2024Handloom and resource equity - A circularity narrative from India in the Global South5 cited