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Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector
16 references·0 citing·54 second hop
Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector (2021)Development of a sustainable brand identi…Unleashing the convergence amid digitalization and sustainability towards pursuing the Sustainable Development Goals (SDGs): A holistic review (2020)Unleashing the convergence am…The role of the focal company in sustainable development goals: A Brazilian food poultry supply chain case study (2019)The role of the focal company…Corporate brand identity co-creation in business-to-business contexts (2019)Corporate brand identity co-c…The UN Sustainable Development Goals (SDGs) are a Great Gift to Business! 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References

  • 2009A typology of reviews: an analysis of 14 review types and associated methodologies10,781 cited
  • 2008Qualitative Methods in Business Research1,354 cited
  • 2013The dynamics of place brands753 cited
  • 2018A literature-based review on potentials and constraints in the implementation of the sustainable development goals640 cited
  • 2020Unleashing the convergence amid digitalization and sustainability towards pursuing the Sustainable Development Goals (SDGs): A holistic review577 cited
  • 2017Green marketing orientation: Conceptualization, scale development and validation474 cited
  • 2017Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media370 cited
  • 2018The UN Sustainable Development Goals (SDGs) are a Great Gift to Business!300 cited
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  • 2011Reconceptualizing brand identity in a dynamic environment239 cited
  • 2018A Holistic approach to corporate sustainability assessment: Incorporating sustainable development goals into sustainable manufacturing performance evaluation185 cited
  • 2019The role of the focal company in sustainable development goals: A Brazilian food poultry supply chain case study167 cited
  • 2012Developing and Applying a Place Brand Identity Model: The Case of Slovenia165 cited

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  • 2018Co-creating corporate brand identity with online brand communities: A managerial perspective158 cited
  • 2014The 4D Model of the country image: An integrative approach from the perspective of communication management157 cited
  • 2019Corporate brand identity co-creation in business-to-business contexts151 cited
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