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Generation Z Young People’s Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention
16 references·0 citing·41 second hop
Generation Z Young People’s Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention (2021)Generation Z Young People’s Perception of…Manual de Partial Least Squares Structural Equation Modeling (PLS-SEM) (Segunda Edición) (2019)Manual de Partial Least Squar…A workforce to be reckoned with: The emerging pivotal Generation Z hospitality workforce (2018)A workforce to be reckoned wi…Customers’ purchase decision-making process in social commerce: A social learning perspective (2017)Customers’ purchase decision-…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Marketing to the Generations (2010)Marketing to the GenerationsExploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics (2009)Exploring origins of ethical …A meta-analysis of gender roles in advertising (2009)A meta-analysis of gender rol…The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions (2002)The Dual Credibility Model: T…An ambivalent alliance: Hostile and benevolent sexism as complementary justifications for gender inequality. (2001)An ambivalent alliance: Hosti…The Ambivalent Sexism Inventory: Differentiating hostile and benevolent sexism. (1996)The Ambivalent Sexism Invento…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …The theory of planned behavior (1991)The theory of planned behaviorThe Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Nature of Prejudice (1954)Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Role congruity theory of prejudice toward female leaders. 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(1962)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)Why Some New Products are More Successful than Others (2001)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. 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References

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  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
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  • 2002The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions467 cited
  • 2009A meta-analysis of gender roles in advertising453 cited
  • 2018A workforce to be reckoned with: The emerging pivotal Generation Z hospitality workforce391 cited

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  • 2017Customers’ purchase decision-making process in social commerce: A social learning perspective367 cited
  • 2009Exploring origins of ethical company/brand perceptions — A consumer perspective of corporate ethics324 cited
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