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Digital Transformation in Marketing through a Customer Knowledge Management Approach for Startups and SMEs: An EdTech Startup Case Study
16 references·0 citing·50 second hop
Digital Transformation in Marketing through a Customer Knowledge Management Approach for Startups and SMEs: An EdTech Startup Case Study (2021)Digital Transformation in Marketing throu…Digital transformation by SME entrepreneurs: A capability perspective (2017)Digital transformation by SME…Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship (2016)Digital Entrepreneurship: Tow…Digital Transformation Strategies (2015)Digital Transformation Strate…Impactful Research on Transformational Information Technology: An Opportunity to Inform New Audiences1 (2013)Impactful Research on Transfo…The Digital Universe in 2020: Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East (2012)The Digital Universe in 2020:…The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain (2007)The impact of power and relat…IT Assets, Organizational Capabilities, and Firm Performance: How Resource Allocations and Organizational Differences Explain Performance Variation (2007)IT Assets, Organizational Cap…Why Do Customer Relationship Management Applications Affect Customer Satisfaction? (2005)Why Do Customer Relationship …An empirical study of the important factors for knowledge‐management adoption in the SME sector (2005)An empirical study of the imp…An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)An evaluation of divergent pe…Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value (2002)Five Styles of Customer Knowl…The resource-based view of the firm: Ten years after 1991 (2001)The resource-based view of th…A Framework for Customer Relationship Management (2001)A Framework for Customer Rela…Marketing in the Network Economy (1999)Marketing in the Network Econ…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…A resource‐based view of the firm (1984)A resource‐based view of the …Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Do Customer Loyalty Programs Really Work (1997)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Consumer Privacy: Balancing Economic and Justice Considerations (2003)Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma (2005)Information Privacy Research: an Interdisciplinary Review1 (2011)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities: what are they? (2000)Firm resources and sustained competitive advantage (2004)The entrepreneur's business model: toward a unified perspective (2004)Corporate Social Responsibility and Resource-Based Perspectives (2006)Dynamic capabilities: A review and research agenda (2007)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)10 Sociomateriality: Challenging the Separation of Technology, Work and Organization (2008)How Technology Is Changing Work and Organizations (2016)Strategic alignment: Leveraging information technology for transforming organizations (1993)Strategic alignment: Leveraging information technology for transforming organizations (1999)Digital Business Strategy: Toward a Next Generation of Insights (2013)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Digital transformation: A multidisciplinary reflection and research agenda (2019)Understanding digital transformation: A review and a research agenda (2019)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)The Theory of the Growth of the Firm (1995)Dynamic capabilities and strategic management (1997)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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(2003)The impact of internal integration and relationship commitment on external integration⋆ (2010)Supply chain capabilities, risks, and resilience (2016)Impact of supply chain digitalization on supply chain resilience and performance: A multi-mediation model (2023)Prior Knowledge and the Discovery of Entrepreneurial Opportunities (2000)Entrepreneurial Action And The Role Of Uncertainty In The Theory Of The Entrepreneur (2006)The dynamics of crowdfunding: An exploratory study (2013)Digital Innovation Management: Reinventing Innovation Management Research in a Digital World (2017)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)Case Study Research: Design and Methods (1991)Seeking Qualitative Rigor in Inductive Research (2012)How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity (2019)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Digital transformation: a review, synthesis and opportunities for future research (2020)Scientific big data and Digital Earth (2014)Increasing firm agility through the use of data analytics: The role of fit (2017)Does data analytics use improve firm decision making quality? The role of knowledge sharing and data analytics competency (2019)
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563 cited
  • 2013Impactful Research on Transformational Information Technology: An Opportunity to Inform New Audiences1358 cited
  • 1999Marketing in the Network Economy351 cited
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