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MARKETING PERFORMANCE DEVELOPMENT: APPLICATION OF THE CONCEPT OF DIGITAL MARKETING AND MARKET ORIENTATION STRATEGY IN THE MSME SECTOR
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References

  • 2018Multivariate Data Analysis3,516 cited
  • 2016Digital marketing: A framework, review and research agenda1,701 cited
  • 2013Understanding the Internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application1,442 cited
  • 2017Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit520 cited
  • 2020Strategi Bertahan UMKM di Tengah Pandemi Covid-19379 cited
  • 2018Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)340 cited
  • 2020The digital marketing capabilities gap330 cited
  • 2018The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance298 cited
  • 2020Entrepreneurial orientation, competitive advantage, and SMEs’ performance: application of firm growth and personal wealth measures272 cited
  • 2020Digital marketing for B2B organizations: structured literature review and future research directions239 cited
  • 2021Big data and firm marketing performance: Findings from knowledge-based view194 cited
  • 2019Business model innovation and entrepreneurial orientation relationships in SMEs: Implications for international performance171 cited
  • 2020Effect of entrepreneurial orientation, market orientation and total quality management on performance167 cited

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  • 2021Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic144 cited
  • 2021JURIDICAL ANALYSIS OF VICTIMS OF THE ECONOMIC EXPLOITATION OF CHILDREN UNDER THE AGE TO REALIZE LEGAL PROTECTION FROM HUMAN RIGHTS ASPECTS134 cited
  • 2020Impact on E-Commerce Adoption on Entrepreneurial Orientation and Market Orientation in Business Performance of SMEs89 cited
  • Cited by

    • 2023Pengaruh Digital Marketing dan Kompetensi Wirausaha Terhadap Kinerja Pemasaran (Studi ada UMKM di Jawa Barat)17 cited