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The Analysis Effect of Brand Identity and Brand Image toward Brand Satisfaction and Brand Loyalty of Chocolate Product in Samarinda
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The Analysis Effect of Brand Identity and Brand Image toward Brand Satisfaction and Brand Loyalty of Chocolate Product in Samarinda (2022)The Analysis Effect of Brand Identity and…HUBUNGAN BRAND EXPERIENCE, BRAND IMAGE, BRAND SATISFACTION, DAN BRAND LOYALTY DALAM PESPEKTIF FOUR-STAGE LOYALTY MODEL (STUDI TERHADAP MAHASISWA PENGGUNA SMARTPHONE DI TARAKAN) (2020)HUBUNGAN BRAND EXPERIENCE, BR…The Effect of Brand Trust of Home Meal Replacement on Repurchasing in Online Shopping (2019)The Effect of Brand Trust of …THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO (2019)THE EFFECT OF BRAND IDENTITY,…Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers (2019)Effects of brand experience, …The influence of brand image and brand personality on brand loyalty, mediating by brand trust: an empirical study (2017)The influence of brand image …The role of brand attachment strength in higher education (2016)The role of brand attachment …The concept of online corporate brand experience: an empirical assessment (2016)The concept of online corpora…How does brand innovativeness affect brand loyalty? (2016)How does brand innovativeness…The Role of Event in Building Brand Satisfaction, Trust and Loyalty of Isotonic Drink (2014)The Role of Event in Building…The effects of service brand dimensions on brand loyalty (2013)The effects of service brand …Impact of Brand Identity on Customer Loyalty and Word of Mouth Communications, Considering Mediating Role of Customer Satisfaction and Brand Commitment. (Case Study: Customers of Mellat Bank in Kermanshah). (2013)Impact of Brand Identity on C…The impact of social identity of brand on brand loyalty development (2012)The impact of social identity…Brand equity, brand loyalty and consumer satisfaction (2011)Brand equity, brand loyalty a…Building the service brand by creating and managing an emotional brand experience (2007)Building the service brand by…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Marketing-Management (1999)Marketing-ManagementThe psychology of interpersonal relations. (1958)Economic Action and Social Structure: The Problem of Embeddedness (1985)Building Brand Community (2002)The Social Identity Theory of Intergroup Behavior (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Understanding Customer Experience Throughout the Customer Journey (2016)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2014)Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (2016)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)Whence Consumer Loyalty? (1999)Exploring the link between customer experience–loyalty–consumer spend (2016)The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image (2016)A strategy for enhancing senior tourists’ well-being perception: focusing on the experience economy (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Feeling and thinking: Preferences need no inferences. (1980)Customer engagement: the construct, antecedents, and consequences (2016)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)The Commitment-Trust Theory of Relationship Marketing (1994)The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia (2015)The Impact of Brand Experiences, Brand Equity and Corporate Branding on Brand Loyalty: Evidence from Jordan (2017)The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust (2022)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Brand trust and brand loyalty in mall shoppers (2020)Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving? (2023)An Integrative Model Of Organizational Trust (1995)Higher education service quality, student satisfaction and loyalty (2019)Predicting continuance intention toward mobile branded apps through satisfaction and attachment (2019)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Antecedents and outcomes of online brand engagement (2017)Internet and mobile banking: the role of engagement and experience on satisfaction and loyalty (2020)How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection (2021)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Online personalized recommended product quality and e-impulse buying: A conditional mediation analysis (2021)Emotional attachment: a bridge between brand reputation and brand advocacy (2022)The role of brand experience, brand resonance and brand trust in luxury consumption (2022)The Effect Of Advertising, Sales Promotion, And Brand Image On Repurchasing Intention (Study On Shopee Users) (2021)Ensuring brand loyalty for firms practising sustainable marketing: a roadmap (2022)The Influence of Green Marketing on Brand Trust: The Mediation Role of Brand Image and the Moderation Effect of Greenwash (2022)
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References

  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,377 cited
  • 2011Brand equity, brand loyalty and consumer satisfaction858 cited
  • 2007Building the service brand by creating and managing an emotional brand experience401 cited
  • 2016How does brand innovativeness affect brand loyalty?312 cited
  • 2016The role of brand attachment strength in higher education218 cited
  • 2019Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers133 cited
  • 2013The effects of service brand dimensions on brand loyalty122 cited
  • 2017The influence of brand image and brand personality on brand loyalty, mediating by brand trust: an empirical study106 cited
  • 2016The concept of online corporate brand experience: an empirical assessment58 cited
  • 2012The impact of social identity of brand on brand loyalty development27 cited
  • 2019The Effect of Brand Trust of Home Meal Replacement on Repurchasing in Online Shopping25 cited
  • 2013Impact of Brand Identity on Customer Loyalty and Word of Mouth Communications, Considering Mediating Role of Customer Satisfaction and Brand Commitment. (Case Study: Customers of Mellat Bank in Kermanshah).25 cited
  • 1999Marketing-Management20 cited
  • 2019THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO

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20 cited
  • 2014The Role of Event in Building Brand Satisfaction, Trust and Loyalty of Isotonic Drink19 cited
  • 2020HUBUNGAN BRAND EXPERIENCE, BRAND IMAGE, BRAND SATISFACTION, DAN BRAND LOYALTY DALAM PESPEKTIF FOUR-STAGE LOYALTY MODEL (STUDI TERHADAP MAHASISWA PENGGUNA SMARTPHONE DI TARAKAN)17 cited
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