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Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
16 references·2 citing·33 second hop
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (2022)Effect of Packaging on Perceived Quality …Structural Equation Modeling With AMOS (2016)Structural Equation Modeling …The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Consumer perceptions of product packaging (2006)Consumer perceptions of produ…The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience (2003)The Communicative Power of Pr…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Value of Brand Equity (1992)The Value of Brand EquityManaging brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Determining Sample Size for Research Activities (1970)Determining Sample Size for R…Marketing strategy in "Bakpiapia Djogja" food product packaging design (2023)Marketing strategy in "Bakpia…Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis (2023)Brand equity determinants and…Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The impact of culture and governance on corporate social reporting (2005)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Sample Size for Survey Research: Review and Recommendations (2020)Developing and validating a multidimensional consumer-based brand equity scale (2001)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Context and leadership: an examination of the nine-factor full-range leadership theory using the Multifactor Leadership Questionnaire (2003)Covariance-Based Structural Equation Modeling in the Journal of Advertising : Review and Recommendations (2017)Treating Unobserved Heterogeneity in PLS-SEM: A Multi-method Approach (2017)
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References

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  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2006

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Consumer perceptions of product packaging
560 cited
  • 2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience488 cited
  • Cited by

    • 2023Marketing strategy in "Bakpiapia Djogja" food product packaging design19 cited
    • 2023Brand equity determinants and ecologically conscious consumer behavior in ridesharing: serial mediation and moderation analysis19 cited