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A theory-based approach to the usability of augmented reality technology: A cost-benefit perspective
16 references·11 citing·37 second hop
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(1998)The partial least squares app…Service Quality: New Directions in Theory and Practice (1994)Service Quality: New Directio…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Consumers’ attitudes toward virtual try-on technology: an extended TAM model (2025)Consumers’ attitudes toward v…Maintaining Accuracy While Reducing Effort in Online Decision Making: A New Quantitative Approach for Multi-Attribute Decision Problems Based on Principal Component Analysis (2024)Maintaining Accuracy While Re…Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping (2024)Integrating technology accept…How extended reality influences e-commerce consumers: A literature review (2024)How extended reality influenc…Employees' Behavioral Intention to Adopt Facial Recognition Payment to Service Customers (2024)Employees' Behavioral Intenti…Effects of virtual try-on technology as an innovative e-commerce tool on consumers' online purchase intentions (2024)Effects of virtual try-on tec…Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives (2024)Effect of augmented reality a…Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector (2023)Travelling in the digital wor…The behavioral intention of young Malaysians towards cashless society: Value-based adoption model (2023)The behavioral intention of y…Drivers of Student Technology Readiness in Using Cloud Accounting to Improve Student Performance (2023)Drivers of Student Technology…Determination of Factors Influencing the Behavioral Intention to Play “Mobile Legends: Bang-Bang” during the COVID-19 Pandemic: Integrating UTAUT2 and System Usability Scale for a Sustainable E-Sport Business (2023)Determination of Factors Infl…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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this work references cited by second hop

References

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  • 1999A Dynamic Model of Customers’ Usage of Services: Usage as an Antecedent and Consequence of Satisfaction

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1,126 cited
  • 2003A conceptual model of perceived customer value in e‐commerce: A preliminary investigation1,073 cited
  • 2002Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service1,027 cited
  • 2003Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis—a case study of Lanzarote, Spain1,015 cited
  • Cited by

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    • 2023Determination of Factors Influencing the Behavioral Intention to Play “Mobile Legends: Bang-Bang” during the COVID-19 Pandemic: Integrating UTAUT2 and System Usability Scale for a Sustainable E-Sport Business26 cited
    • 2023Travelling in the digital world: exploring the adoption of augmented reality (AR) through mobile application in hospitality business sector25 cited
    • 2024Effects of virtual try-on technology as an innovative e-commerce tool on consumers' online purchase intentions22 cited
    • 2023The behavioral intention of young Malaysians towards cashless society: Value-based adoption model15 cited
    • 2024Employees' Behavioral Intention to Adopt Facial Recognition Payment to Service Customers11 cited
    • 2025Consumers’ attitudes toward virtual try-on technology: an extended TAM model10 cited
    • 2023Drivers of Student Technology Readiness in Using Cloud Accounting to Improve Student Performance9 cited
    • 2024Maintaining Accuracy While Reducing Effort in Online Decision Making: A New Quantitative Approach for Multi-Attribute Decision Problems Based on Principal Component Analysis1 cited