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Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands
16 references·6 citing·47 second hop
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(2009)A model of perceived image, memorable tourism experiences and revisit intention (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)
this work references cited by second hop

References

  • 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries14,463 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1998Converging measurement of horizontal and vertical individualism and collectivism.2,971 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1982A Means-End Chain Model Based on Consumer Categorization Processes1,985 cited
  • 2003Values and Behavior: Strength and Structure of Relations1,669 cited
  • 2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning1,418 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
  • 1973The self-concept revisited: Or a theory of a theory.1,289 cited
  • 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
  • 2003Evaluating the structure of human values with confirmatory factor analysis1,093 cited
  • 2000

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Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model
1,060 cited
  • 1986Stability and malleability of the self-concept.1,024 cited
  • Cited by

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    • 2025Exploring the Interplay Among Environmental Knowledge, Green Purchase Intention, and Pro‐Environmental Behavior in Greenfluencing Scenarios: The Mediating Effect of Self‐Congruity23 cited
    • 2023Driving success: A segmentation of customer admiration in automotive industry19 cited
    • 2023Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands16 cited
    • 2023Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities14 cited
    • 2025Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism12 cited