References

No references inside the corpus for this window.

Cited by

• 2001Brand orientation in the charity sector: a framework for discussion and research149 cited
• 2017Qualitative Research in Advertising103 cited
• 2006Taking qualitative methods in organization and management research seriously63 cited
• 2007Computergestützte Analyse qualitativer Daten55 cited
• 2019The Rejection of Qualitative Research Methods in Economics43 cited
• 2022The role of green public procurement in enabling low-carbon cement with CCS: An innovation ecosystem perspective37 cited
• 2010Understanding music consumption through a tribal lens34 cited
• 2014Corporate citizenship and its impact upon consumer moralisation, decision-making and choice28 cited
• 2009Anthropology and ethnography: contributions to integrated marketing communications16 cited
• 2022OBTAINING AN IN-DEPTH UNDERSTANDING OF THE ASSURANCE DIMENSION OF SERVQUAL IN THE SPA INDUSTRY: A CASE OF SPAS IN BANGKOK14 cited
• 2006The discriminatory impact of non-adherence to leadership selection criteria12 cited
• 2015Do Small and Medium Sized Enterprises Have Their Unique Buying Behavior Variables? — A Qualitative Approach10 cited
• 2020Situaciones y retos de la investigación en Latinoamérica8 cited
• 2006You Can Observe a Lot Just by Watching: Using Videography in a Retail Setting to Teach Observational Research Methods