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Green Purchase Intention: An Investigation Green Brand Knowledge and Green Perceived Value of Bioplastic Products in Bandung - Indonesia
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Green Purchase Intention: An Investigation Green Brand Knowledge and Green Perceived Value of Bioplastic Products in Bandung - Indonesia (2021)Green Purchase Intention: An Investigatio…The positioning of green brands in enhancing their image: the mediating roles of green brand innovativeness and green perceived value (2020)The positioning of green bran…Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention (2018)Values and ascribed responsib…THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION (2018)THE EFFECT OF ENVIRONMENTAL K…Cara Menggunakan dan Memakai Path Analysis (Analisis Jalur) (2017)Cara Menggunakan dan Memakai …The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty (2016)The role of benefits and tran…Green product purchase intention: impact of green brands, attitude, and knowledge (2016)Green product purchase intent…Metode Penelitian Manajemen dan Bisnis : Konvergensi Teknologi Komunikasi dan Informasi (2015)Metode Penelitian Manajemen d…Factors affecting consumers’ green product purchase decisions (2015)Factors affecting consumers’ …The impact of green perceived value and green perceived risk on green purchase behavior of Iranian consumers (2014)The impact of green perceived…Effects of green brand on green purchase intention (2014)Effects of green brand on gre…What affects green consumer behavior in China? A case study from Qingdao (2013)What affects green consumer b…Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius (2012)Analysing the impact of green…The new rules of green marketing: strategies, tools, and inspiration for sustainable branding (2011)The new rules of green market…The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation (2011)The Influence of Corporate En…Towards green loyalty: driving from green perceived value, green satisfaction, and green trust (2010)Towards green loyalty: drivin…Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Customer perceived value, sat…Footwear industry's journey through green marketing mix, brand value and sustainability (2025)Footwear industry's journey t…Exchange and Power in Social Life. (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty (2018)Brand experience and brand loyalty: is it a matter of emotions? (2020)Prospect Theory: An Analysis of Decision under Risk (1979)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services (2009)Behavioral intentions of public transit passengers—The roles of service quality, perceived value, satisfaction and involvement (2010)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Alternative Ways of Assessing Model Fit (1992)An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior (2019)Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China (2019)The moderating influence of environmental consciousness and recycling intentions on green purchase behavior (2019)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention (2020)Generous charity to preserve green image? Exploring linkage between strategic donations and environmental misconduct (2020)Role of customers in circular business models (2021)The Measurement of Observer Agreement for Categorical Data (1977)Understanding Attitudes and Predicting Social Behavior (1980)Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? (2015)Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothing (2020)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction (2014)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Targeting consumers who are willing to pay more for environmentally friendly products (2001)Consumer attitudes and buying behavior for green food products (2019)Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda (2021)Willingness to pay more for green products: A critical challenge for Gen Z (2023)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)An innovation resistance theory perspective on purchase of eco-friendly cosmetics (2020)Brand trust and brand loyalty in mall shoppers (2020)Principles and Practice of Structural Equation Modeling (1998)Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation (2019)Green hotel brands in Malaysia: perceived value, cost, anticipated emotion, and revisit intention (2019)Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products (2020)Tweetjacked: The Impact of Social Media on Corporate Greenwash (2013)Managing new and remanufactured products to mitigate environmental damage under emissions regulation (2015)Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations (2022)
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References

  • 2004Customer perceived value, satisfaction, and loyalty: The role of switching costs2,039 cited
  • 2011The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation1,148 cited
  • 2013What affects green consumer behavior in China? A case study from Qingdao567 cited
  • 2016Green product purchase intention: impact of green brands, attitude, and knowledge511 cited
  • 2015Factors affecting consumers’ green product purchase decisions467 cited
  • 2018Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention433 cited
  • 2011The new rules of green marketing: strategies, tools, and inspiration for sustainable branding347 cited
  • 2010Towards green loyalty: driving from green perceived value, green satisfaction, and green trust300 cited
  • 2016The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty300 cited
  • 2014Effects of green brand on green purchase intention238 cited
  • 2012Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius193 cited
  • 2017Cara Menggunakan dan Memakai Path Analysis (Analisis Jalur)153 cited
  • 2015Metode Penelitian Manajemen dan Bisnis : Konvergensi Teknologi Komunikasi dan Informasi118 cited
  • 2020

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The positioning of green brands in enhancing their image: the mediating roles of green brand innovativeness and green perceived value
94 cited
  • 2018THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION48 cited
  • 2014The impact of green perceived value and green perceived risk on green purchase behavior of Iranian consumers17 cited
  • Cited by

    • 2025Footwear industry's journey through green marketing mix, brand value and sustainability8 cited