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Consumer Recall and Recognition Of Co-Appearing Brands in TV Media
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References

  • 2001Culture and systems of thought: Holistic versus analytic cognition.4,261 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 2000Social Cognition: Thinking Categorically about Others1,362 cited
  • 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
  • 2003Brand Familiarity and Advertising Repetition Effects855 cited
  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?828 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
  • 2001Consumer Self-Confidence: Refinements in Conceptualization and Measurement712 cited
  • 1997Visual Persuasion: The Role of Images in Advertising683 cited
  • 1990Cognitive and Affective Priming Effects of the Context for Print Advertisements447 cited
  • 2002Recall of Brand Placements in Computer/Video Games436 cited
  • 2007Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention423 cited
  • 2007More than meets the eye343 cited
  • 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence337 cited

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1997
Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences
328 cited
  • 2008An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing313 cited
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