The Trusting Beliefs of Users and the Intention to Continue Making Purchases via Social Commerce

Ghina Fitri Ariesta Susilo · Utpala Rani · Siti Afidatul Khotijah

15 citations0/0 files storedJournal of Indonesian Economy and Business

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

Introduction/Main Objectives: This study aims to examine the influence of a user’s trusting beliefs on the intention to continue making purchases via social commerce. Indonesia is ranked 4th in the world for the most active online users of social media. Thus, it is necessary to investigate the influence of those variables. Background Problems: Social networks contribute to online trading by providing platforms for social commerce. The author chose the trusting beliefs concept and linked it to online users’ trust in social commerce. Novelty: Trusting beliefs variables are fundamental in shaping online users’ behaviors, but no prior research has investigated the effect of trusting beliefs on the intention to make purchases via social commerce. This study presents new research that provides a comprehensive model related to social commerce. Research Methods: This research uses purposive sampling of people who are required to have social media accounts and who have made purchases via social commerce at least once with data taken from surveys. The research uses Structural Equation Modelling (SEM). Finding/Results: This study proves that all trusting beliefs variables are supported and significant, but there is one hypothesis that is not supported (H4). Empirically, this indicates that active users are not necessarily engaging in online shopping using their social media. Conclusion: This study provides insights into the potential role of trusting beliefs driving continuing purchases in the context of social commerce research. We suggest that the sellers need to give customers-to-be more frequent and wider product reviews information so they can get results in terms of stronger product image and motivate them to make purchases via social commerce.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 15 citations exist upstream.

References

1985From Intentions to Actions: A Theory of Planned Behavior 2015Social presence, trust, and social commerce purchase intention: An empirical research 2012Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance 2015Social commerce constructs and consumer's intention to buy 2016Consumer behavior in social commerce: A literature review 2014Metodologi Penelitian Bisnis 2017Modelling and testing consumer trust dimensions in e-commerce 2015Does Social Interaction Affect Consumer Decisions on Social Commerce Sites

Cited by

2024The Role of Trust on the Continuance Usage Intention of Indonesian Mobile Payment Application 2023Factors Affecting Trust and Interest in Transactions by Indonesian MSME Sellers in e-Commerce 2023Examining the Auditors� Acceptance of Big Data Analytics Technology Platform: Evidence from Government Auditors in Indonesia 2022Mobile Commerce and Social Commerce with the Development of Web 2.0 Technology 2023Encouraging Trust In Social Media And Social Commerce Intention: Do Informational Support And Emotional Support Matter?

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.