WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS

Abstract

Tourism industry represents the sector with the highest development at global level.Cultural tourism became an important trend at international level; 60% of the European tourists are interested in cultural discovery.Romania's tourism potential remained largerly unexplored during the last 17 years due to the attention given to traditional tourism products: sun tourism at Black Sea and ski tourism during the winter.In 2006, WTTC recommended cultural and heritage tourism to become an important tourism product for Romania.The attraction points are numerous, various and interesting.Tourism stakeholders can create independent and complex products in order to promote Romania as a cultural tourist destination.The concentration of around 47% of total tourist arrivals in the main 40 Romanian cities, where the most important cultural attractions and events are concentrated, indicates that cultural tourism can be either a distinct product, or can complete other forms of urban tourism.Cluj-Napoca is one of Romania's most important cities from the number of citizens' point of view, also due to its business environment and cultural attractiveness.Cluj county stands on the sixth place in Romanian destinations classification, taking into account the number of lodging capacities, but Cluj-Napoca -the municipality of the county -is situated on the third place after Bucharest and Timisoara using the same criteria.The paper identifies the main tourist segment on the market and analyses the perception of tourists regarding Cluj-Napoca as a tourist destination.We used for our study personal interviews based on a questioner applied to a representative sample and empirical research analysing statistical data and other available information about the destination.We compared the tourist resources of Cluj-Napoca with the target profile and we analysed the place of cultural tourism for the destination.

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