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Products in Disguise: Communicating Product Benefits with Surface Mimicry
16 references·0 citing·51 second hop
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References

  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,842 cited
  • 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
  • 2004Seeing things: consumer response to the visual domain in product design971 cited
  • 2004The Different Roles of Product Appearance in Consumer Choice *912 cited
  • 1998Representativeness, Relevance, and the Use of Feelings in Decision Making874 cited
  • 1996Composite Branding Alliances: An Investigation of Extension and Feedback Effects661 cited
  • 2019Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments513 cited
  • 2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations456 cited
  • 2001“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products431 cited
  • 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism408 cited
  • 2002Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand376 cited
  • 2011It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales

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373 cited
  • 1999Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?337 cited
  • 2012Why most dieters fail but some succeed: A goal conflict model of eating behavior.318 cited
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