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Mass Masstige Index
16 references·0 citing·55 second hopsampled
Mass Masstige Index (2022)Mass Masstige IndexDo brands make consumers happy?- A masstige theory perspective (2020)Do brands make consumers happ…Wine tourism: a multisensory experience (2019)Wine tourism: a multisensory …What drives customers’ willingness to pay price premiums for luxury gastronomic experiences at michelin-starred restaurants? (2019)What drives customers’ willin…‘Masstige’ marketing: A review, synthesis and research agenda (2019)‘Masstige’ marketing: A revie…Toward a 'masstige' theory and strategy for marketing (2018)Toward a 'masstige' theory an…Masstige model and measure for brand management (2018)Masstige model and measure fo…Masstige marketing redefined and mapped (2015)Masstige marketing redefined …The future of luxury: Challenges and opportunities (2014)The future of luxury: Challen…The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences (2014)The antecedents of memorable …Populence: Exploring Luxury for the Masses (2013)Populence: Exploring Luxury f…Understanding luxury consumption in China: Consumer perceptions of best-known brands (2011)Understanding luxury consumpt…Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding (2011)Competing for Consumer Identi…Brand Equity Management in a Multichannel, Multimedia Retail Environment (2010)Brand Equity Management in a …New luxury brand positioning and the emergence of Masstige brands (2009)New luxury brand positioning …Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)Using simulations from discre…Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…Status Consumption in Consumer Behavior: Scale Development and Validation (1999)Exploring consumer status and conspicuous consumption (2004)Measuring perceptions of brand luxury (2004)The role of emotional aspects in younger consumer‐brand relationships (2012)Mapping the luxury research landscape: A bibliometric citation analysis (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Principles and Practice of Structural Equation Modeling (1998)Explaining variation in conspicuous luxury consumption: An individual differences' perspective (2014)Inside the sustainable consumption theoretical toolbox: Critical concepts for sustainability, consumption, and marketing (2017)A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)Conditional logit analysis of qualitative choice behavior (1972)Measuring the Involvement Construct (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness (2010)Consumer behaviour for wine 2.0: A review since 2003 and future directions (2012)Best-Worst Scaling: Theory, Methods and Applications (2015)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Possessions and the Extended Self (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)To Do or to Have? That Is the Question. (2003)Why are you telling me this? An examination into negative consumer reviews on the Web (2007)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Economics and Identity* (2000)Low Prices are Just the Beginning: Price Image in Retail Management (2013)An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect (2014)Reflections on customer-based brand equity: perspectives, progress, and priorities (2016)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)On Brands and Word of Mouth (2013)Social media's slippery slope: challenges, opportunities and future research directions (2013)The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge (2020)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cultural tourism: An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty (2017)The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction (2017)Tourists’ Experiences with Smart Tourism Technology at Smart Destinations and Their Behavior Intentions (2019)International Investment and International Trade in the Product Cycle (1966)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Cultures and Organizations: Software of the Mind. (1993)The role of self-determination theory in marketing science: An integrative review and agenda for research (2018)The consumer behavior of luxury goods: a review and research agenda (2020)The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores (2022)The service experience in tourism (1996)Experiential Marketing (1999)Welcome to the experience economy (2019)The senses in tourism design: A bibliometric review (2020)Value co-creation and value co-destruction through interactive technology in tourism: the case of ‘La Cité du Vin’ wine museum, Bordeaux, France (2020)Visualizing experiencescape – from the art of intangible cultural heritage (2021)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Immigrant entrepreneurship: A review and research agenda (2020)The art of writing literature review: What do we know and what do we need to know? (2020)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)
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References

  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
  • 2014The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences762 cited
  • 2005Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice530 cited
  • 2019‘Masstige’ marketing: A review, synthesis and research agenda437 cited
  • 2011Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding385 cited
  • 2011Understanding luxury consumption in China: Consumer perceptions of best-known brands384 cited
  • 2009New luxury brand positioning and the emergence of Masstige brands361 cited
  • 2018Masstige model and measure for brand management247 cited
  • 2010Brand Equity Management in a Multichannel, Multimedia Retail Environment208 cited
  • 2019Wine tourism: a multisensory experience200 cited
  • 2019What drives customers’ willingness to pay price premiums for luxury gastronomic experiences at michelin-starred restaurants?179 cited
  • 2015Masstige marketing redefined and mapped156 cited
  • 2020Do brands make consumers happy?- A masstige theory perspective144 cited
  • 2014The future of luxury: Challenges and opportunities

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136 cited
  • 2018Toward a 'masstige' theory and strategy for marketing128 cited
  • 2013Populence: Exploring Luxury for the Masses110 cited
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