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A fundamental approach to strategy development

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References

1936Factors Affecting the Cost of Airplanes2,972 cited
1981Market share: Key to profitability?393 cited

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1978A frame of reference for strategy development39 cited
1980Strategische Unternehmensführung bei Diversifikation38 cited
1984Mapping Strategic Management Research32 cited
1992An international location and production transfer model for high technology multinational enterprises30 cited
1987The Nature and Measurement of Marketing Productivity in Consumer Durables Industries: A Firm Level Analysis29 cited
2001Rentabilidade e eficiência no setor bancário brasileiro26 cited

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1984The implementation of strategic marketing planning techniques in British industry17 cited

1983Market share—Key to higher profitability?12 cited

1987Role of budgeting in planning, implementing, and monitoring hotel marketing strategies10 cited