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• 2016When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews189 cited
• 2013Shame‐Free Guilt Appeals: Testing the Emotional and Cognitive Effects of Shame and Guilt Appeals100 cited
• 2007Anticipated Guilt as Motivation to Help Unknown Others95 cited
• 2014Guilt in Marketing Research: An Elicitation–Consumption Perspective and Research Agenda71 cited
• 2018Facts Over Stories for Involved Publics: Framing Effects in CSR Messaging and the Roles of Issue Involvement, Message Elaboration, Affect, and Skepticism63 cited
• 2015Salzburger State Reactance Scale (SSR Scale)62 cited
• 2016Anticipated Guilt for Not Helping and Anticipated Warm Glow for Helping Are Differently Impacted by Personal Responsibility to Help61 cited
• 2012Antecedents to participation in corporate social responsibility programs51 cited
• 2021Moved to speak up: How prosocial emotions influence the employee voice process33 cited
• 2022Don’t Make Me Feel Guilty! Examining the Effect of a Past Moral Deed on Perceived Irritation with Guilt Appeals in Environmental Advertising28 cited
• 2010The Persuasive Effects of Audiovisual PSAs to Promote Organ Donation: The Mediating Role of Psychological Reactance27 cited
• 2016The Impact of Locus of Control and Controlling Language on Psychological Reactance and Ad Effectiveness in Health Communication21 cited
• 2012