Marketing Professional Services

Everett B. Turner

18 citations0/0 files storedJournal of Marketing

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Management and Organizational Studies

Abstract

Management consulting firms have been sensitive to management needs and quick to utilize whatever staff capabilities are necessary to satisfy that demand. However, these same firms have often been slow to recognize the marketing opportunities which have accompanied the changes in their field. This article discusses these changes, the reasons for a lack of organized marketing effort, the consequences of this marketing lag, and methods for effectively and ethically marketing professional services.

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1991An Exploratory Study of Market Orientation in the U.K. Consulting Engineering Profession 1990Professional Accountancy Firms and Marketing 1985Direct mail response factors for an industrial service 2001Do Service Professionals Accept the Marketing Concept?1990Communications and the Reality of Marketing in Professional Service Firms

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