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Direct mail response factors for an industrial service · Study

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ArticleDirect mail response factors for an industrial service

George C. Hozier1985

Article1985

Direct mail response factors for an industrial service

George C. Hozier · Fernando Robles

8 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Digital Marketing and Social Media

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References

1977Breaking Free from Product Marketing 1977Marketing Professional Services 1982Industrial Marketing Management 1981The relative importance of industrial promotion tools 1979An applied theory for marketing industrial services 1984Managerial Marketing for Industrial Firms 1984Managerial marketing for industrial firms 1969Marketing Professional Services

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Year1985

Typearticle

Published1985-05-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(85)90048-3

openalex_workW2021767243

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