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Direct mail response factors for an industrial service
10 references·0 citing·34 second hop
Direct mail response factors for an industrial service (1985)Direct mail response factors for an indus…Managerial Marketing for Industrial Firms (1984)Managerial Marketing for Indu…Managerial marketing for industrial firms (1984)Managerial marketing for indu…Developing better industrial advertising (1983)Developing better industrial …Issues in industrial marketing : a view to the future (1982)Issues in industrial marketin…Industrial Marketing Management (1982)Industrial Marketing Manageme…The relative importance of industrial promotion tools (1981)The relative importance of in…An applied theory for marketing industrial services (1979)An applied theory for marketi…Marketing Professional Services (1977)Marketing Professional Servic…Breaking Free from Product Marketing (1977)Breaking Free from Product Ma…Marketing Professional Services (1969)Marketing Professional Servic…A Service‐Orientated Approach to Marketing of Services (1978)Problems and Strategies in Services Marketing (1985)The new marketing—Developing long-term interactive relationships (1987)Modeling the Determinants of Customer Satisfaction for Business-to-Business Professional Services (1996)The Art of Readable Writing (1950)Comparative industrial advertising: The content and frequency (1984)Improving industrial advertising copy (1986)How advertising message strategies are set (1989)A Generic Concept of Marketing (1972)The marketing of professional services (1972)Marketing Activities in the Service Industries (1974)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Evolving to a New Dominant Logic for Marketing (2003)Informal Communication in Industrial Markets (1970)Assessing Trade Show Functions and Performance: An Exploratory Study (1987)Visitor and exhibitor interaction at industrial trade fairs (1995)Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model (2017)A Gap Analysis of Professional Service Quality (1989)Word of mouth: understanding and managing referral marketing (1998)A research manifesto for services science (2006)Requirements driven market segmentation (1989)When do purchase intentions predict sales? (2007)Wholesalers as Global Marketers (2008)Risk Handling Strategies in Industrial Vendor Selection Decisions (1985)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Professional Accountancy Firms and Marketing (1990)An Exploratory Study of Market Orientation in the U.K. Consulting Engineering Profession (1991)Do Service Professionals Accept the Marketing Concept? (2001)How marketers evaluate price sensitivity (1988)Strategic segmentation of industrial markets (1998)Industrial Market Segmentation on Buying Center Purchase Responsibilities (1989)Patterns of Information Source Use Across Industrial Purchase Situations* (1993)Taxonomy of Buying Decision Approaches (1993)
this work references cited by second hop

References

  • 1977Breaking Free from Product Marketing2,056 cited
  • 1977Marketing Professional Services332 cited
  • 1982Industrial Marketing Management98 cited
  • 1981The relative importance of industrial promotion tools83 cited
  • 1979An applied theory for marketing industrial services64 cited
  • 1984Managerial Marketing for Industrial Firms39 cited
  • 1984Managerial marketing for industrial firms32 cited
  • 1969Marketing Professional Services18 cited
  • 1983Developing better industrial advertising16 cited
  • 1982Issues in industrial marketing : a view to the future13 cited

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