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The relative importance of industrial promotion tools · Study

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ArticleThe relative importance of industrial promotion tools

A. Parasuraman1981

Article1981

The relative importance of industrial promotion tools

83 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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1970Informal Communication in Industrial Markets

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1987Assessing Trade Show Functions and Performance: An Exploratory Study 1995Visitor and exhibitor interaction at industrial trade fairs 2017Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model 2006Ongoing search among industrial buyers 2014Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes 1996The transformation of industrial selling: Causes and consequences 2006Role of References in Business Marketing–Towards a Normative Theory of Referencing 2004Buyer‐seller relationships and information sources in an e‐commerce world

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Year1981

Typearticle

Published1981-10-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations83

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(81)90036-5

openalex_workW2085060428

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