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The relative importance of industrial promotion tools

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References

1970Informal Communication in Industrial Markets100 cited

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1997Contributions to marketing theory and practice from Industrial Marketing Management57 cited
2007The Implications of Business-to-Business and Consumer Market Differences for B2B Branding Strategy49 cited
1987The Relative Importance of Various Promotional Elements in Different Industrial Purchase Situations46 cited
2020Trade Shows and SME Internationalisation: Networking for Performance

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1993Patterns of Information Source Use Across Industrial Purchase Situations*34 cited

1995The Impact of New Product Introductions on Sales Management Strategy33 cited

2001Descriptive and Predictive Analyses of Industrial Buyers' Use of Online Information for Purchasing29 cited