SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Comparative industrial advertising: The content and frequency · Study

ArticleShelves

ArticleComparative industrial advertising: The content and frequency

Thomas H. Stevenson1984

Article1984

Comparative industrial advertising: The content and frequency

Thomas H. Stevenson · Linda E.Swayne

8 citations·0/0 files stored·Industrial Marketing Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Market Behavior and Pricing American History and Culture

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 8 citations exist upstream.

References

1977Content Analysis in Consumer Research 1975Comparison Advertising: Problems and Potential 1976Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis 1978The Effects of Comparative Advertising Mediated by Market Position of Sponsoring Brand 1979Consumer Reactions to Explicit Brand Comparisons in Advertisements 1981The Communications—Effectiveness of Comparative Advertising for a New Brand on Users of the Dominant Brand 1975Comparative Advertising: Perspectives and Issues 1977Contemporary marketing thought : 1977 educator's proceedings

Cited by

1989Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1987Comparative advertising in horizontal business publicationsarticle · 10 shared references 1992The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messagesarticle · 7 shared references 1993Twenty Years of Comparative Advertising in the United Statesarticle · 7 shared references 1999Zur Effizienz verschiedener Ausgestaltungsformen vergleichender Werbung — Internationale Rechtslage, „State-of-the-art” und Ergebnisse einer empirischen Studiearticle · 7 shared references 1994Impact of product involvement, message format, and receiver sex on the efficacy of comparative advertising messagesarticle · 7 shared references 1994Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditionsarticle · 5 shared references

Details

Year1984

Typearticle

Published1984-05-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1016/0019-8501(84)90044-0

openalex_workW2090071026

Links

Imported from OpenAlex (CC0) — nothing here is generated.