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Comparative industrial advertising: The content and frequency
12 references·1 citing·32 second hop
Comparative industrial advertising: The content and frequency (1984)Comparative industrial advertising: The c…Developing better industrial advertising (1983)Developing better industrial …The Communications—Effectiveness of Comparative Advertising for a New Brand on Users of the Dominant Brand (1981)The Communications—Effectiven…Consumer Reactions to Explicit Brand Comparisons in Advertisements (1979)Consumer Reactions to Explici…The Effects of Comparative Advertising Mediated by Market Position of Sponsoring Brand (1978)The Effects of Comparative Ad…How Effective is Comparison Advertising for Stimulating Brand Recall? (1978)How Effective is Comparison A…Comparative Advertising: A Reexamination of the Issues (1978)Comparative Advertising: A Re…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Contemporary marketing thought : 1977 educator's proceedings (1977)Contemporary marketing though…Comparative Television Advertising: Examining its Nature and Frequency (1977)Comparative Television Advert…Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis (1976)Communications-Effectiveness …Comparison Advertising: Problems and Potential (1975)Comparison Advertising: Probl…Comparative Advertising: Perspectives and Issues (1975)Comparative Advertising: Pers…Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran (1989)Legal and Public Policy Impli…Content Analysis for the Social Sciences and Humanities. (1970)Book Reviews: Kerlinger, Fred N. Foundations of Behavioral Research. (2nd ed.) New York: Holt, Rinehart and Winston, 1973. 741 + xx pp. $13.95 (1974)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)From a literature review to a conceptual framework for sustainable supply chain management (2008)Handbook of Social Psychology (2013)Risk Taking and Information Handling in Consumer Behavior (1969)Current issues and research in advertising (1978)The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages (1992)Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions (1994)Understanding the relationship between service convenience and customer satisfaction in home delivery by Kano model (2011)Advances in Consumer Research (2025)The Conduct of Inquiry: Methodology for Behavioral Science. (1965)Book Review: The Theory of Buyer Behavior (1971)An Exploration of Voter Responses to Political Advertisements (1989)Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Nebraska Symposium on Motivation: 1955 (1957)The psychology of interpersonal relations. (1958)Statistical principles in experimental design. (1962)The Handbook of Social Psychology (1969)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration (1997)Comparative advertising in horizontal business publications (1987)A History of Comparative Advertising in the United States (2013)Direct or indirect comparative ads: The moderating role of information processing modes (2013)The Multi-Dimensionality of Comparative Advertising: Implications for the Federal Trade Commission (1985)Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Comparative Advertising Wars: An Historical Analysis of Their Causes and Consequences (2010)One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions (1982)Negative Political Advertising: Some Empirical Findings (1984)A Structural Equation Investigation of the Pay Satisfaction-Valence Relationship among Salespeople (1982)A Test of Services Marketing Theory: Consumer Information Acquisition Activities (1991)
this work references cited by second hop

References

  • 1977Content Analysis in Consumer Research2,310 cited
  • 1975Comparison Advertising: Problems and Potential156 cited
  • 1976Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis111 cited
  • 1978The Effects of Comparative Advertising Mediated by Market Position of Sponsoring Brand92 cited
  • 1979Consumer Reactions to Explicit Brand Comparisons in Advertisements89 cited
  • 1981The Communications—Effectiveness of Comparative Advertising for a New Brand on Users of the Dominant Brand66 cited
  • 1975Comparative Advertising: Perspectives and Issues42 cited
  • 1977Contemporary marketing thought : 1977 educator's proceedings40 cited
  • 1978How Effective is Comparison Advertising for Stimulating Brand Recall?39 cited
  • 1977Comparative Television Advertising: Examining its Nature and Frequency32 cited
  • 1983Developing better industrial advertising16 cited
  • 1978Comparative Advertising: A Reexamination of the Issues12 cited

Cited by

  • 1989Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran9 cited

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