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Marketing Professional Services
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Marketing Professional Services (1969)Marketing Professional ServicesDo Service Professionals Accept the Marketing Concept? (2001)Do Service Professionals Acce…An Exploratory Study of Market Orientation in the U.K. Consulting Engineering Profession (1991)An Exploratory Study of Marke…Professional Accountancy Firms and Marketing (1990)Professional Accountancy Firm…Communications and the Reality of Marketing in Professional Service Firms (1990)Communications and the Realit…Direct mail response factors for an industrial service (1985)Direct mail response factors …Breaking Free from Product Marketing (1977)Classifying Services to Gain Strategic Marketing Insights (1983)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The role of advertising in marketing civil/structural engineering consultancy firms (1993)Role of Marketing Intelligence in Making Pricing Policy in Construction (2001)Effective marketing strategies and the Nigerian construction professionals (2011)Marketing Professional Services (1977)Industrial Marketing Management (1982)Have Manufacturing Firms Adopted the Marketing Concept? (1965)Effective marketing for professional services. (1985)The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK (1986)Consumers' Attitudes Towards Professional Advertising in Hong Kong (1997)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)A Gap Analysis of Professional Service Quality (1989)
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  • 1991An Exploratory Study of Market Orientation in the U.K. Consulting Engineering Profession17 cited
  • 1990Professional Accountancy Firms and Marketing9 cited
  • 1985Direct mail response factors for an industrial service8 cited
  • 2001Do Service Professionals Accept the Marketing Concept?7 cited
  • 1990Communications and the Reality of Marketing in Professional Service Firms7 cited

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