References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 2009Research Design: Qualitative, Quantitative, and Mixed Methods Approaches14,328 cited
• 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 2013Social Research Methods6,542 cited
• 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
• 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
• 1997Dimensions of Brand Personality4,046 cited
• 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
• 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
• 2023BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH)2,550 cited
• 1974Atmospherics as a Marketing Tool2,541 cited
• 1996‘Building Strong Brands’2,120 cited
• 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
• 2022Qualitative Data Analysis1,655 cited