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• 1978Memory Structures and Learning Outcomes172 cited
• 1986Verbalization and children's self-regulated learning125 cited
• 2007Self–Regulation and Mathematics Instruction122 cited
• 1972Modeling Theory: Some Traditions, Trends, and Disputes11The research reported in this paper was supported by Research Gant M-5162 for the National Institute of Mental health, united states Public health Services.91 cited
• 1970The modeling of sharing: Effects associated with vicarious reinforcement, symbolization, age, and generalization91 cited
• 1969The Problem of Imitation63 cited
• 2016Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation60 cited
• 2022Dynamic influences on the neural encoding of social valence60 cited
• 2017Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character product interaction58 cited
• 1972Concept attainment, generalization, and retention through observation and verbal coding51 cited
• 2017How brands appear in children's movies. A systematic content analysis of the past 25 Years47 cited
• 2018When is helping behavior unhelpful? A conceptual analysis and research agenda46 cited
• 1978Covert Modeling: The Therapeutic Application of Imagined Rehearsal