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Abstract Early psychological scientists interested in the regulation of behavior focused primarily on reinforcements such as tangible rewards that were said to strengthen the associative bonds that regulated people's behavior (Hull, 1943; Skinner, 1953). An associative bond is a hypothetical construct represented as a mechanistic link between some type of stimulus and a particular response, which then prompts the response when that stimulus is present. With reinforcements and associative bonds as the determiners of behavior, people's thoughts were said to be irrelevant to the causes of behavior.
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