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Mehrstufiges Marketing · Study

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ChapterMehrstufiges Marketing

Michael Kleinaltenkamp2002

Chapter2002

Mehrstufiges Marketing

Michael Kleinaltenkamp · Michael Rudolph

12 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Corporate Governance and Management

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References

2000Grundlagen des Marktprozesses 2000Kundenbezogene Informationsgewinnung 2000Einführung in das Business-to-Business-Marketing 2000Industrielles Kaufverhalten 1997Kooperationen mit Kunden 1970Der Absatz in der Chemischen Industrie

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Year2002

Typechapter

Published2002-01-01

VenueSpringer eBooks

Languagede

Citations12

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-642-56084-2_5

openalex_workW4234714540

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