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Kundenbindung im vertikalen Marketing · Study

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ChapterKundenbindung im vertikalen Marketing

Joachim Zentes1998

Chapter1998

Kundenbindung im vertikalen Marketing

Joachim Zentes · Bernhard S. Swoboda

25 citations·0/0 files stored·Gabler Verlag eBooks

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Corporate Governance and Management

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1990Zero defections: quality comes to services.1991The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s 1995Performance implications of buyer-supplier relationships in industrial markets 1998Kundenbindungsmanagement – Eine Einführung in die theoretischen und praktischen Problemstellungen 1996Kundenbindung als Marketingziel 1997Partnering relationship activities: Building theory from case study research 1997Relationship marketing theory in practice: A case study 1992The importance of customer satisfaction in explaining brand and dealer loyalty

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2003Markt, Kooperation, Integration: Asymmetrische Entwicklungen in der Gestaltung der Wertschöpfungsprozesse am Beispiel der Konsumgüterindustrie

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Details

Year1998

Typechapter

Published1998-01-01

VenueGabler Verlag eBooks

Languagede

Citations25

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/978-3-322-99638-1_13

openalex_workW2482644494

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